Dr. Seung Yun Lee is a Digital Culture Psychologist. Dr. Seung Yun Lee joined Konkuk University after completing his PhD in marketing at the McGill University. Dr. Mukherjee teaches consumer behavior, marketing management, and marketing research at the undergraduate, masters, and doctoral levels at Konkuk University.
Dr. Seung Yun Lee"s research focuses on digital marketing communications and Online to Offline channel strategy. His research has been published in leading marketing journals, such as the Journal of Advertising, Journal of Personality and Social Psychology, and International Journal of Advertising, and he has presented his work at academic conferences such as the Association for Consumer Research and Society for Consumer Psychology. He has also published several books on digital marketing - including the bestselling "Think like Google".